Why does the label say 360 mL and not 355 mL?

For Nutrition Facts, the FDA counts 1 fl oz as 30 mL, so 12 fl oz becomes 360 mL. On a single-serving can you may write 1 can (355 mL) instead; then the number must match your net contents.

Do I have to list caffeine on my drink?

There is no caffeine line on the Nutrition Facts panel. Caffeine you add as an ingredient goes in the ingredient list. Tea and coffee contain it naturally and are listed as tea or coffee.

Can I design a custom beverage label myself?

Yes. Design the front any way you like. Export our Nutrition Facts, ingredient list and allergen line as SVG or PDF and place them on the back or side of your can or bottle.

Custom Beverage Label

Q: What serving size goes on a 20 oz bottle?

The whole bottle, 20 fl oz. It holds less than 200% of the 12 fl oz reference amount, so it is one serving. You may add a second column per 12 fl oz if you like.

Custom beverage labels need a name, net contents in fl oz and mL, an ingredient list, your name and address and, unless you are exempt, Nutrition Facts. For sodas, teas and most other drinks the serving is 12 fl oz. Bottles under twice that are one serving, and bigger bottles up to three times that need two columns. Below you can see which one your bottle gets.

Start with this recipe See label formats

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Custom beverage labels on a half-gallon jug of sweet tea and a 12 oz can, each with a Nutrition Facts panel

Checklist

What has to be on your beverage label

Six parts, whether it is a can, a bottle or a jug. The numbers match the example.

Front label

BREWED DAILYSouthern SweetTea

64 FL OZ (2 QT) 1.89 L

Back label

Nutrition Facts

about 5 servings per container

Serving size12 fl oz (360mL)

Calories70

Total Fat 0g0%

Sodium 10mg0%

Total Carb. 19g7%

Total Sugars 18g

Incl. Added Sugars 18g36%

Protein 0g

Potassium 130mg2%

Not a significant source of saturated fat, trans fat, cholesterol, dietary fiber, vitamin D, calcium and iron.

INGREDIENTS: Brewed tea (water, tea), sugar.

Allergens: none of the 9 major food allergens.

Made by Magnolia Bottling Co.Savannah, GA 31401

1
Product name21 CFR 101.3
What it is, in plain words: "Sweet tea", "Ginger soda", "Sparkling lemonade drink".
2
Net contents21 CFR 101.7
Fluid ounces and mL in the bottom 30% of the front. From 1 pint up, add quarts and pints.
3
Nutrition Facts21 CFR 101.9
Per 12 fl oz, per bottle, or both. The bottle size decides which.
4
Ingredient list21 CFR 101.4
Water counts and is often first. Added caffeine, acids and flavors are listed too.
5
Allergen statementFALCPA
Milk in a latte or cream soda, tree nuts in an almond drink, soy in some protein shakes.
6
Name and address21 CFR 101.5
Made by a co-packer? Use "Distributed by" with your business name, city, state and ZIP.Co-Packer →

Beverage rules

Things that are different for beverages

12 fl ozServing sizeThe FDA reference amount for sodas, waters, teas and sweetened coffee drinks is 12 fl oz (360 mL). For labeling, 1 fl oz counts as 30 mL.21 CFR 101.12, 101.9(b)(5)

< 200%One bottle, one servingA drink sold on its own with less than 200% of 12 fl oz is a single serving: the whole 16 or 20 fl oz bottle. From 150% to 200% you may add a 12 fl oz column.21 CFR 101.9(b)(6)

2 columnsDual column for 1 liter bottlesBetween 200% and 300% of 12 fl oz, like a 1 liter bottle, the label shows two columns: per 12 fl oz and per bottle. Pick the Dual column format in the tool.21 CFR 101.9(b)(12)Dual Column Nutrition Label →

CaffeineNot a Nutrition Facts lineCaffeine is not one of the nutrients on the Nutrition Facts panel. If you add it, it goes in the ingredient list like any other ingredient.21 CFR 101.4

% juiceFruit on the label?If the name, picture or color suggests fruit juice, you must state the percent juice, even "Contains 0% juice". A soda that does not suggest juice is exempt.21 CFR 101.30Juice label rules →

Sizes

Cans, bottles and the label that fits

The container size decides the serving and the number of columns. Find yours below, then pick the matching style in the tool.

Cans, bottles and the label that fits
Container	Typical label area	Style that usually fits
12 fl oz can	6 × 2 in	Wide (tabular), 1 servingMost common
20 fl oz bottle	3 × 4.5 in	Standard (vertical), 1 serving
1 liter bottle	4 × 5 in	Dual column
64 fl oz jug	3.5 × 4.5 in	Standard (vertical)

Sample recipe included

Start from a sweet tea that's already filled in

Change the sugar and watch calories and added sugars move. Swap in your own drink and pick your container size.

Start with this recipe

Start from a sweet tea that's already filled in
Ingredient	Amount	Unit
Brewed tea✓ USDA match	1	gallon
Sugar✓ USDA match	1	cup

Makes 2 jugs (64 fl oz)Serving 12 fl oz (360 mL)

Questions

Beverage label questions

The whole bottle, 20 fl oz. It holds less than 200% of the 12 fl oz reference amount, so it is one serving. You may add a second column per 12 fl oz if you like.

PRODUCTJuice label PRODUCTCoffee label STYLEDual column and other label formats GUIDEThe FDA Nutrition Facts label explained TOOLFDA Nutrition Label Generator PRICINGPay per label or subscribe LABEL MAKERNutrition Label Generator

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Custom Beverage Label

What has to be on your beverage label

Things that are different for beverages

Cans, bottles and the label that fits

Start from a sweet tea that's already filled in

Beverage label questions

What serving size goes on a 20 oz bottle?−

Why does the label say 360 mL and not 355 mL?+

Do I have to list caffeine on my drink?+

Can I design a custom beverage label myself?+

Related pages

Make your beverage label now