7 min read

Protein Claims

Quick answer

Protein claims like "high protein", "good source of protein" or "15 g protein" on the front of a package are nutrient content claims. "High" and "excellent source" need 20% or more of the 50 g Daily Value per reference amount, "good source" needs 10 to 19%. Any protein claim also makes the Nutrition Facts panel show protein as a % Daily Value, calculated from protein corrected for quality with the PDCAAS, a score of up to 1.00. Lower-quality protein counts for less.

Protein claims on a cup of plain Greek yogurt: "High protein" on the lid and the Nutrition Facts panel on the side showing protein in grams and as a % Daily Value
Grams on every label, a % Daily Value once you make a claim
01

High protein claim, good source of protein claim and more

Claim wordsProtein per reference amountRule
"High protein", "rich in protein", "excellent source of protein"20% of the Daily Value or more (10 g or more of corrected protein)21 CFR 101.54(b)
"Good source of protein", "contains protein", "provides protein"10 to 19% of the Daily Value21 CFR 101.54(c)
"More protein", "added", "extra", "plus", "fortified", "enriched"At least 10% of the Daily Value more than a reference food21 CFR 101.54(e)

The Daily Value for protein is 50 g for adults and children 4 years and older. So 20% is 10 g and 10% is 5 g, after the quality correction described below.

21 CFR 101.54(b), (c), (e) · 101.9(c)(7)(iii)The high, good source and more claims, and the 50 g Daily Reference Value for protein.
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Protein claims you might make without noticing

  • "15 g protein" next to the product name: an amount stated outside the Nutrition Facts panel is an expressed nutrient content claim, so it is a protein claim
  • "Protein" in the product name, like "Protein Granola": wording that suggests a nutrient is present in a certain amount can be an implied claim
  • Naming an ingredient known for a nutrient: the finished food must then be at least a good source of that nutrient. FDA's example is that a claim a food contains oat bran is a claim it is a good source of fiber

The protein line inside the Nutrition Facts panel is not a claim by itself. It becomes one when you repeat or highlight it elsewhere on the package.

21 CFR 101.13(b)(1), (b)(2), (c) · 101.65(c)(1), (c)(3)Expressed and implied claims, nutrition label information used elsewhere, and claims based on ingredients.
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The PDCAAS rule: why 15 g isn't always 15 g

Without a claim, protein appears in grams only and the % Daily Value is optional. Make a protein claim and the %DV becomes required. That percentage is not grams divided by 50. FDA first corrects the grams for protein quality:

  • Corrected protein = grams of protein per serving × the protein digestibility-corrected amino acid score (PDCAAS)
  • A score above 1.00 is set at 1.00, so a correction can only lower the grams
  • % Daily Value = corrected grams ÷ 50 g, to the nearest whole percent, printed in the %DV column next to the grams
  • The score comes from the methods in the FAO/WHO expert report named in the regulation. Ask your protein supplier or a lab for it

Very low quality protein has its own rule, claim or not. If the PDCAAS is under 20%, the label must add "not a significant source of protein" next to the grams, or show the corrected %DV.

21 CFR 101.9(c)(7), (c)(7)(i), (c)(7)(ii)When the protein %DV is required, how corrected protein is calculated, and the rule for protein with a PDCAAS under 20%.
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Example: does a Greek yogurt cup make the high protein claim?

Our engine puts plain Greek yogurt at 15 g protein per 170 g, which is FDA's reference amount for yogurt. Here is how the protein quality score decides the claim. The two scores are examples to show the math, not values for this yogurt.

Example PDCAASCorrected protein% Daily ValueStrongest claim allowed
1.0015 × 1.00 = 15 g30%"High protein" or "excellent source of protein"
0.6015 × 0.60 = 9 g18%"Good source of protein" only

One more check: saturated fat shows as 4 g, right at the 4.0 g trigger. If the unrounded value in the calculation report is over 4.0 g, any protein claim must be followed by "See nutrition information for saturated fat content".

Nutrition Label Documentation: The Calculation Report →
21 CFR 101.12(b) Table 2 · 101.9(c)(7)(ii) · 101.54(b), (c) · 101.13(h)(1)The 170 g reference amount for yogurt, the correction, the claim levels and the disclosure trigger.
Nutrition Facts
4 servings per container
Serving size3/4 cup (170g)
Amount per serving
Calories160
% Daily Value*
Total Fat 9g12%
Saturated Fat 4g20%
Trans Fat 0g
Cholesterol 30mg10%
Sodium 60mg3%
Total Carbohydrate 7g3%
Dietary Fiber 0g0%
Total Sugars 7g
Includes 0g Added Sugars0%
Protein 15g
Vitamin D 0mcg0%
Calcium 170mg15%
Iron 0mg0%
Potassium 240mg6%
*The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Example: plain Greek yogurt, 170 g cup (protein in grams, as our tool prints it)
05

"More protein" and "added protein" claims

  • Per reference amount, 10% or more of the Daily Value above the protein in the reference food
  • Next to the most prominent claim: the reference food and the percentage of the Daily Value that is greater
  • Next to that claim or the Nutrition Facts panel: the protein amounts in your product and in the reference food
  • "Added", "extra", "plus", "fortified" and "enriched" compare with a similar food. "More" may also compare with a different food that can replace it in the diet
  • Protein you add to reach the claim must follow FDA's fortification policy
21 CFR 101.54(e)(1) · 101.13(j)(1)(i)The more claim, its disclosures and the choice of reference food.
06

Protein claims on meals and main dishes

A meal or main dish can't simply say "high protein". It may use high or good source only when one food in it qualifies and the label names that food. FDA's pattern, for fiber, reads "the serving of sweet potatoes in this product is a good source of fiber". For "more" claims, meals and main dishes compare per 100 g instead of per reference amount.

21 CFR 101.54(b)(2), (c)(2), (e)(2) · 101.13(l), (m)Claims on meal and main dish products and how those products are defined.
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Our tool prints protein in grams, not the corrected %DV

Nutrition Label Studio calculates protein in grams from USDA data and rounds it the FDA way: to the nearest gram, with less than 0.5 g shown as 0 g. That is all a label without a protein claim needs.

It does not know your PDCAAS, so it doesn't print a protein %DV, and it does not check protein claims. If you make a claim, work out the corrected %DV with the steps above and have it added to the protein line on your artwork. The SVG export makes that edit easy for a designer.

21 CFR 101.9(c)(7)Protein declared to the nearest gram, and the %DV requirement when a protein claim is made.
Make your label, then add the %DV for your claim →
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Protein claim checklist

0 of 6 checkedSaved on this device
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Official sources

21 CFR 101.54, good source, high and more claims (ecfr.gov) →21 CFR 101.9, nutrition labeling of food, including protein in (c)(7) (ecfr.gov) →21 CFR 101.13, nutrient content claims: general principles (ecfr.gov) →
Questions

Questions

20% of the 50 g Daily Value per reference amount, which is 10 g of protein after the PDCAAS correction. A food whose protein scores 0.80 needs 12.5 g of protein in grams to get there.

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