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Granola Label Design

Granola label design starts with the parts FDA requires: the granola's name, the net weight in ounces and grams, an ingredient list, an allergen line that names the exact nut, your name and address and, in most cases, Nutrition Facts per serving. For loose granola that serving is the cup measure closest to 60 g. Enter your recipe and get the back panel as a vector file that drops straight into your pouch artwork.

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Granola label design on a kraft stand-up pouch of maple pecan granola with a Nutrition Facts back label: 270 calories per 1/2 cup
Checklist

What has to be on your granola label

Front of the pouch: the name and the net weight. Back: everything else. The numbers match the pouch on the left.

Front label
SMALL BATCH · OVEN BAKEDMaple PecanGranola
NET WT 12 OZ (340g)
Back label
Nutrition Facts
about 6 servings per container
Serving size1/2 cup (61g)
Calories270
Total Fat 14g18%
Saturated Fat 5g25%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 85mg4%
Total Carb. 33g12%
Dietary Fiber 4g14%
Total Sugars 15g
Incl. Added Sugars 14g28%
Protein 5g
Vitamin D 0mcg0%
Calcium 40mg4%
Iron 1.6mg8%
Potassium 180mg4%
INGREDIENTS: Rolled oats, maple syrup, pecans, dried cranberries (cranberries, sugar, sunflower oil), coconut oil, raw pumpkin seeds, brown sugar, vanilla extract (vanilla bean extractives in water, alcohol), salt, cinnamon.
Allergens: Contains pecans.
Baked by Ridgeline Granola Co.Bozeman, MT 59715
  1. 1
    Name of the granola21 CFR 101.3
    "Granola" plus your flavor in plain words: "Maple pecan granola", "Coconut almond granola". Your brand name sits on top of it, not in its place.
  2. 2
    Net weight21 CFR 101.7
    Ounces and grams in the bottom 30% of the front: NET WT 12 OZ (340g). From 1 lb up, add the pounds: NET WT 16 OZ (1 LB) 454g.
  3. 3
    Nutrition Facts21 CFR 101.9
    Per serving in cups, the measure closest to 60 g of your granola. Small sellers can be exempt, but only while the bag makes no claims like high protein or good source of fiber.
  4. 4
    Ingredient list21 CFR 101.4
    Heaviest first, so oats usually lead. Sweetened dried fruit and chocolate chips show their own ingredients in parentheses.
  5. 5
    Allergen statementFALCPA
    Name the nut: Contains pecans, not just tree nuts. Watch the bought-in extras too, like soy lecithin in chocolate chips or milk in yogurt chips.
  6. 6
    Name and address21 CFR 101.5
    Who made or packed it, with city, state and ZIP. A co-packer bakes for you? "Made for" or "Distributed by" works.Co-Packer →
Granola rules

Things that are different for granola

60 gServing size: a cup measure near 60 gWe label loose granola under FDA's ready-to-eat breakfast cereals that weigh 43 g or more per cup: a 60 g reference amount, declared in 1/4 or 1/3 cup steps. USDA lists homemade granola at 122 g per cup, so 1/2 cup weighs 61 g. Weigh a level cup of your own batch; a lighter, clustery granola may land on 2/3 cup.21 CFR 101.12(b), 101.9(b)(5)
40 gGranola bars are another categoryBars share a 40 g reference amount with breakfast bars and rice cereal bars, and the serving is a piece. A single bar from about 27 g up to just under 80 g is one serving: one bar.21 CFR 101.12(b), 101.9(b)(2)(i)
AddedHoney and maple are added sugarsSugars from syrups and honey count as added sugars, and so does the sugar on sweetened dried cranberries. In the maple pecan sample, 14 g of the 15 g total sugars are added: 28% of the Daily Value.21 CFR 101.9(c)(6)(iii)
14% DVA fiber claim brings a fat line"Good source of fiber" needs 10 to 19% of the Daily Value per 60 g. The sample has 4 g, 14% DV, so it qualifies. But granola is rarely low in fat, so the label must also state the total fat per serving, right next to the claim, in type at least half its size. Our tool does not check claims.21 CFR 101.54(c), (d)
< 20 ppmGluten-free granolaOats are not one of FDA's gluten-containing grains (wheat, rye, barley and their crossbreeds). A gluten-free claim still means less than 20 ppm gluten in the finished granola, so buy oats sold as gluten-free and keep the supplier's paperwork.21 CFR 101.91FDA Gluten-Free Label Requirements →
GussetFit the panel to the pouchStand-up pouches have a window, a seal and a gusset eating into the back. Try the standard, tabular and linear formats in the tool, then hand your designer the SVG at actual size.Food Label Design →
Sizes

Granola packaging and the label that fits

Most granola ships in pouches and bags. Measure the flat area left on the back, then try the styles in the tool.

PackageTypical label areaStyle that usually fits
2 oz snack pouch3 × 2 inSmall package (linear)
8 oz stand-up pouch3 × 4 inStandard (vertical)
12 oz stand-up pouch3.5 × 5 inStandard (vertical)Most common
16 oz cereal box5 × 2.5 in side panelTabular (wide)
Sample recipe included

Start from a granola label that's already filled in

Maple pecan granola, one batch. The label on this page uses the batch weight before baking. Weigh your own batch after baking and enter it as the weight after cooking: the oven takes out water, so the numbers per serving go up. Swap the pecans for almonds and the Contains line changes with them.

Start with this recipe
IngredientAmountUnit
Rolled oats✓ USDA match4cups
Pecans✓ USDA match1cup
Raw pumpkin seeds✓ USDA match1/2cup
Maple syrup✓ USDA match1/2cup
Coconut oil✓ USDA match1/3cup
Brown sugar✓ USDA match1/4cup
Vanilla extract✓ USDA match1tsp
Ground cinnamon✓ USDA match1tsp
Salt✓ USDA match1/2tsp
Dried cranberries✓ USDA match1/2cup
Makes about 30.7 oz before baking (2½ pouches of 12 oz)Serving 1/2 cup (61 g)
Questions

Granola label questions

Yes. Our free blank Nutrition Facts templates come as fillable PDF, Word, SVG and PNG, and the maple pecan sample on this page is already filled in. Swap in your recipe in the free preview, then pay $29 when you want the print files. Blank Nutrition Facts Label Template →

Related pages

DESIGNFood Label DesignPRODUCTBaked Goods LabelGUIDEFDA Gluten-Free Label RequirementsGUIDEAllergen Labeling Requirements (FALCPA)GUIDEWhole Foods Labeling RequirementsTEMPLATESFree Nutrition LabelsLABEL MAKERNutrition Label Generator

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